Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

• | : Bonita M. Kolb (Lycoming College, USA)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 29, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 114 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367760339
• | ISBN-13: 9780367760335