Behavioural Research for Marketing : A Practitioner's Handbook

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

• | : Julian Adams
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 04, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 202 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367771314
• | ISBN-13: 9780367771317