Essentials of Marketing : Theory and Practice for a Marketing Career - 9780367773427

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

• | : David Brown, Alex Thompson
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 01, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 484 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367773422
• | ISBN-13: 9780367773427