Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

• | By (Author): Lena Steinhoff, Robert Palmatier (Author)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 31, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 244 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0367786923
• | ISBN-13: 9780367786922