Strategic Luxury Management: Value Creation And Creativity For Competitive Advantage
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Strategic Luxury Management: Value Creation And Creativity For Competitive Advantage

Taylor & Francis Ltd
SKU:
9780367858377
|
UPC:
9780367858377
$40.10 $39.33
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Description
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.


  • | By (Author): David Millan Planelles
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Nov 23, 2021
  • | Country of Publication: United Kingdom
  • | Number of Pages: 248 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0367858371
  • | ISBN-13: 9780367858377
Additional Information
By (Author):
David Millan Planelles
Publisher:
Taylor & Francis Ltd
Publication Date:
Nov 23, 2021
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
248 pages
Binding:
Softback
ISBN-10:
0367858371
ISBN-13:
9780367858377
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