Marketing the Arts : Breaking Boundaries - 9780367898878

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: * The importance of arts consumption and its socio-political dimensions * The importance of the aesthetic experience itself, and how to research it

• | : Finola Kerrigan (University of Birmingham, UK), Chloe Preece (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 20, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 301 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 036789887X
• | ISBN-13: 9780367898878