Advertising And New Media by Christina Spurgeon - 9780415430357

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.

• | By (Author): Christina Spurgeon
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Nov 01, 2007
• | Country of Publication: United Kingdom
• | Number of Pages: 144 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 0415430356
• | ISBN-13: 9780415430357