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Winning At New Products, 5Th Edition: Creating Value Through Innovation
Basic Books
$24.58
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
- | By (Author): Robert Cooper
- | Publisher: Basic Books
- | Publication Date: Sep 28, 2017
- | Country of Publication: United States
- | Number of Pages: 448 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0465093329
- | ISBN-13: 9780465093328
- By (Author):
- Robert Cooper
- Publisher:
- Basic Books
- Publication Date:
- Sep 28, 2017
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 448 pages
- Binding:
- Softback
- ISBN-10:
- 0465093329
- ISBN-13:
- 9780465093328