Marketing The Professional Services Firm: Applying The Principles And The Science Of Marketing To The Professions

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

• | By (Author): Laurie Young
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jul 28, 2005
• | Country of Publication: United States
• | Number of Pages: 432 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0470011734
• | ISBN-13: 9780470011737