The Employer Brand: Bringing The Best Of Brand Management To People At Work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

• | By (Author): Simon Barrow
• | Series:
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Sep 23, 2005
• | Country of Publication: United States
• | Number of Pages: 232 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780470012734