Strategic Market Relationships: From Strategy To Implementation

At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

• | By (Author): Bill Donaldson
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Apr 13, 2007
• | Country of Publication: United States
• | Number of Pages: 288 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 0470028807
• | ISBN-13: 9780470028803