The Adweek Copywriting Handbook by Joseph Sugarman (Author)

The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America'S Top Copywriters

John Wiley & Sons Inc
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9780470051245
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9780470051245
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Description
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.


  • | By (Author): Joseph Sugarman
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Jan 02, 2007
  • | Country of Publication: United States
  • | Number of Pages: 368 pages
  • | Language: Not Available
  • | Binding: Paperback|Softback
  • | ISBN-10: 0470051248
  • | ISBN-13: 9780470051245
Additional Information
By (Author):
Joseph Sugarman
Publisher:
John Wiley & Sons Inc
Publication Date:
Jan 02, 2007
Country of Publication:
United States
Number of pages:
368 pages
Binding:
Paperback|Softback
ISBN-10:
0470051248
ISBN-13:
9780470051245
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