Herd: How To Change Mass Behaviour By Harnessing Our True Nature by Mark Earls - 9780470060360

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

• | By (Author): Mark Earls
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jan 26, 2007
• | Country of Publication: United States
• | Number of Pages: 368 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0470060360
• | ISBN-13: 9780470060360