Brand Atlas: Branding Intelligence Made Visible

Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

• | By (Author): Alina Wheeler
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Apr 01, 2011
• | Country of Publication: United States
• | Number of Pages: 144 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0470433426
• | ISBN-13: 9780470433423