Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

John Wiley & Sons Inc
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9780470504543
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9780470504543
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Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.


  • | By (Author): Mark Jeffery
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Feb 19, 2010
  • | Country of Publication: United States
  • | Number of Pages: 320 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 0470504544
  • | ISBN-13: 9780470504543
Additional Information
By (Author):
Mark Jeffery
Publisher:
John Wiley & Sons Inc
Publication Date:
Feb 19, 2010
Country of Publication:
United States
Language:
Unknown
Number of pages:
320 pages
Binding:
Hardback
ISBN-10:
0470504544
ISBN-13:
9780470504543
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