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Strategic Market Management: Global Perspectives
John Wiley & Sons Inc
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John Wiley & Sons Inc
Strategic Market Management: Global Perspectives
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
- | By (Author): David A. Aaker
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Mar 26, 2010
- | Country of Publication: United States
- | Number of Pages: 368 pages
- | Language: Unknown
- | Binding: Paperback|Softback
- | ISBN-10: 0470689757
- | ISBN-13: 9780470689752
- By (Author):
- David A. Aaker
- Publisher:
- John Wiley & Sons Inc
- Publication Date:
- Mar 26, 2010
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 368 pages
- Binding:
- Paperback|Softback
- ISBN-10:
- 0470689757
- ISBN-13:
- 9780470689752