Lexus: The Relentless Pursuit

A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.

• | By (Author): Chester Dawson
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Apr 05, 2011
• | Country of Publication: United States
• | Number of Pages: 312 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 0470828048
• | ISBN-13: 9780470828045