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McGraw-Hill Education - Europe
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
John Wiley & Sons Inc
£21.68
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John Wiley & Sons Inc
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
- | By (Author): David Meerman Scott
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Aug 20, 2010
- | Country of Publication: United States
- | Number of Pages: 192 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0470900520
- | ISBN-13: 9780470900529
- By (Author):
- David Meerman Scott
- Publisher:
- John Wiley & Sons Inc
- Publication Date:
- Aug 20, 2010
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 192 pages
- Binding:
- Hardback
- ISBN-10:
- 0470900520
- ISBN-13:
- 9780470900529
-
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