Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

John Wiley & Sons Inc
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9780470900529
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UPC:
9780470900529
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.


  • | By (Author): David Meerman Scott
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Aug 20, 2010
  • | Country of Publication: United States
  • | Number of Pages: 192 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 0470900520
  • | ISBN-13: 9780470900529
By (Author):
David Meerman Scott
Publisher:
John Wiley & Sons Inc
Publication Date:
Aug 20, 2010
Country of Publication:
United States
Language:
Unknown
Number of pages:
192 pages
Binding:
Hardback
ISBN-10:
0470900520
ISBN-13:
9780470900529