Rethinking Performance Measurement: Beyond The Balanced Scorecard

Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.

• | By (Author): Marshall W. (Wharton School, University of Pennsylvania) Meyer
• | Series:
• | Publisher: Cambridge University Press
• | Publication Date: Jan 09, 2003
• | Country of Publication: United Kingdom
• | Number of Pages: 220 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780521812436