The Real Toy Story: Inside The Ruthless Battle For Britain'S Youngest Consumers

Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys.

• | By (Author): Eric Clark
• | Publisher: Transworld Publishers Ltd
• | Publication Date: Jun 17, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0552779555
• | ISBN-13: 9780552779555