Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

• | By (Author): Anita Elberse (Author)
• | Publisher: Faber & Faber
• | Publication Date: Jan 16, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 320 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0571309224
• | ISBN-13: 9780571309221