The Online Copywriter'S Handbook
NTC Publishing Group,U.S.
£20.67
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
- | By (Author): Robert Bly
- | Series:
- | Publisher: NTC Publishing Group,U.S.
- | Publication Date: Mar 16, 2003
- | Country of Publication: United States
- | Number of Pages: 336 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0658020994
- | ISBN-13: 9780658020995
- By (Author):
- Robert Bly
- Publisher:
- NTC Publishing Group,U.S.
- Publication Date:
- Mar 16, 2003
- Country of Publication:
- United States
- Number of pages:
- 336 pages
- Binding:
- Paperback|Softback
- Language:
- Not available
- ISBN-13:
- 9780658020995