The Online Copywriter'S Handbook

NTC Publishing Group,U.S.
SKU:
9780658020995
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UPC:
9780658020995
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Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.


  • | By (Author): Robert Bly
  • | Series:
  • | Publisher: NTC Publishing Group,U.S.
  • | Publication Date: Mar 16, 2003
  • | Country of Publication: United States
  • | Number of Pages: 336 pages
  • | Language: Not available
  • | Binding: Paperback|Softback
  • | ISBN-10: 0658020994
  • | ISBN-13: 9780658020995
By (Author):
Robert Bly
Publisher:
NTC Publishing Group,U.S.
Publication Date:
Mar 16, 2003
Country of Publication:
United States
Number of pages:
336 pages
Binding:
Paperback|Softback
Language:
Not available
ISBN-13:
9780658020995