The Online Copywriter'S Handbook

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

• | By (Author): Robert Bly
• | Series:
• | Publisher: NTC Publishing Group,U.S.
• | Publication Date: Mar 16, 2003
• | Country of Publication: United States
• | Number of Pages: 336 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0658020994
• | ISBN-13: 9780658020995