One Click: Jeff Bezos And The Rise Of Amazon.Com

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.

• | By (Author): Richard L. Brandt
• | Publisher: Penguin Books Ltd
• | Publication Date: Aug 02, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0670920673
• | ISBN-13: 9780670920679