The Challenger Sale: How To Take Control Of The Customer Conversation

Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

• | By (Author): Matthew Dixon
• | Publisher: Penguin Books Ltd
• | Publication Date: Feb 07, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0670922854
• | ISBN-13: 9780670922857