Theory of the Gimmick : Aesthetic Judgment and Capitalist Form

Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

• | : Sianne Ngai
• | Publisher: Harvard University Press
• | Publication Date: Dec 06, 2022
• | Country of Publication: United States
• | Number of Pages: 416 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0674278747
• | ISBN-13: 9780674278745