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Political Marketing: A Comparative Perspective
Manchester University Press
$19.08
$18.44
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
- | Edited By: Darren Lilleker
- | Series:
- | Publisher: Manchester University Press
- | Publication Date: May 26, 2005
- | Country of Publication: United Kingdom
- | Number of Pages: 256 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0719068711
- | ISBN-13: 9780719068713
- Edited By:
- Darren Lilleker
- Publisher:
- Manchester University Press
- Publication Date:
- May 26, 2005
- Country of Publication:
- United Kingdom
- Number of pages:
- 256 pages
- Binding:
- Paperback|Softback
- Language:
- Not available
- ISBN-13:
- 9780719068713