Political Marketing: A Comparative Perspective

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

• | Edited By: Darren Lilleker
• | Series:
• | Publisher: Manchester University Press
• | Publication Date: May 26, 2005
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0719068711
• | ISBN-13: 9780719068713