Popular Music As Promotion: Music And Branding In The Digital Age

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

• | By (Author): Leslie M. Meier
• | Publisher: Polity Press
• | Publication Date: Nov 25, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 216 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0745692222
• | ISBN-13: 9780745692227