Media, Persuasion And Propaganda

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

• | By (Author): Marshall Soules
• | Publisher: Edinburgh University Press
• | Publication Date: Feb 28, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 304 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0748644156
• | ISBN-13: 9780748644155