Public Relations Strategy

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

• | By (Author): Sandra M, FCIPR PhD (Emeritus Professor (WLBS)) Oliver
• | Publisher: Kogan Page Ltd
• | Publication Date: Nov 03, 2009
• | Country of Publication: United Kingdom
• | Number of Pages: 208 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 074945640X
• | ISBN-13: 9780749456405