The Branded Mind: What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

• | By (Author): Erik Du Plessis
• | Publisher: Kogan Page Ltd
• | Publication Date: Feb 03, 2011
• | Country of Publication: United Kingdom
• | Number of Pages: 272 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 074946125X
• | ISBN-13: 9780749461256