The Luxury Strategy: Break The Rules Of Marketing To Build Luxury Brands

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

• | By (Author): Jean-Noel Kapferer
• | Publisher: Kogan Page Ltd
• | Publication Date: Sep 03, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 408 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0749464917
• | ISBN-13: 9780749464912