The New Strategic Brand Management: Advanced Insights And Strategic Thinking

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

• | By (Author): Jean-Noel Kapferer
• | Publisher: Kogan Page Ltd
• | Publication Date: Jan 03, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 512 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749465158
• | ISBN-13: 9780749465155