Kapferer On Luxury: How Luxury Brands Can Grow Yet Remain Rare
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Kapferer On Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kogan Page Ltd
SKU:
9780749474362
|
UPC:
9780749474362
£29.99 £29.72
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Description
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


  • | By (Author): Jean-Noel Kapferer
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Mar 03, 2015
  • | Country of Publication: United Kingdom
  • | Number of Pages: 240 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 074947436X
  • | ISBN-13: 9780749474362
Additional Information
By (Author):
Jean-Noel Kapferer
Publisher:
Kogan Page Ltd
Publication Date:
Mar 03, 2015
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
240 pages
Binding:
Softback
ISBN-10:
074947436X
ISBN-13:
9780749474362
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