Malcolm Mcdonald On Marketing Planning: Understanding Marketing Plans And Strategy

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

• | By (Author): Malcolm Mcdonald
• | Publisher: Kogan Page Ltd
• | Publication Date: Nov 03, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 192 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749478217
• | ISBN-13: 9780749478216