Malcolm Mcdonald On Marketing Planning: Understanding Marketing Plans And Strategy

Kogan Page Ltd
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9780749478216
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9780749478216
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Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


  • | By (Author): Malcolm Mcdonald
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Nov 03, 2016
  • | Country of Publication: United Kingdom
  • | Number of Pages: 192 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0749478217
  • | ISBN-13: 9780749478216
By (Author):
Malcolm Mcdonald
Publisher:
Kogan Page Ltd
Publication Date:
Nov 03, 2016
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
192 pages
Binding:
Softback
ISBN-10:
0749478217
ISBN-13:
9780749478216