Marketing Communications: Integrating Online And Offline, Customer Engagement And Digital Technologies

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

• | By (Author): Pr Smith
• | Publisher: Kogan Page Ltd
• | Publication Date: Dec 03, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 672 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749498641
• | ISBN-13: 9780749498641