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Cim Coursebook 08/09 Marketing Planning

Taylor & Francis Ltd
SKU:
9780750689861
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UPC:
9780750689861
£34.99 £34.32
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Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.


  • | By (Author): Karen Beamish
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Jul 25, 2008
  • | Country of Publication: United Kingdom
  • | Number of Pages: 296 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0750689862
  • | ISBN-13: 9780750689861
By (Author):
Karen Beamish
Publisher:
Taylor & Francis Ltd
Publication Date:
Jul 25, 2008
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
296 pages
Binding:
Softback
ISBN-10:
0750689862
ISBN-13:
9780750689861