Cim Coursebook 08/09 Marketing Planning

Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

• | By (Author): Karen Beamish
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 25, 2008
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0750689862
• | ISBN-13: 9780750689861