Children'S Food: Marketing And Innovation

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.

• | By (Author): G. Smith
• | Series:
• | Publisher: Chapman and Hall
• | Publication Date: Jul 31, 1997
• | Country of Publication: United Kingdom
• | Number of Pages: 258 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780751402742