Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.
- | By (Author): Jim Stengel
- | Publisher: Ebury Publishing
- | Publication Date: Jan 12, 2012
- | Country of Publication: United Kingdom
- | Number of Pages: 336 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0753540665
- | ISBN-13: 9780753540664