Why Fonts Matter

Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

• | By (Author): Sarah Hyndman
• | Publisher: Ebury Publishing
• | Publication Date: Jan 28, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 144 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0753557231
• | ISBN-13: 9780753557235