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The Ultimatum Of Pleasure: Behavioral Economics And Social Development
University Press of America
£55.00
£51.02
This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
- | By (Author): Arsen Dallakyan
- | Publisher: University Press of America
- | Publication Date: Jul 11, 2017
- | Country of Publication: United States
- | Number of Pages: 216 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0761869433
- | ISBN-13: 9780761869436
- By (Author):
- Arsen Dallakyan
- Publisher:
- University Press of America
- Publication Date:
- Jul 11, 2017
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 216 pages
- Binding:
- Hardback
- ISBN-10:
- 0761869433
- ISBN-13:
- 9780761869436