The Ultimatum Of Pleasure: Behavioral Economics And Social Development

This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.

• | By (Author): Arsen Dallakyan
• | Publisher: University Press of America
• | Publication Date: Jul 11, 2017
• | Country of Publication: United States
• | Number of Pages: 216 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0761869433
• | ISBN-13: 9780761869436