Moderating Focus Groups: A Practical Guide For Group Facilitation

Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.

• | By (Author): Thomas L. Greenbaum
• | Series:
• | Publisher: SAGE Publications Inc
• | Publication Date: Jan 28, 2000
• | Country of Publication: United States
• | Number of Pages: 264 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780761920441