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Effective Advertising: Understanding When, How, And Why Advertising Works
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SAGE Publications Inc
Effective Advertising: Understanding When, How, And Why Advertising Works
Effective Advertising: Understanding When, How, and Why Advertising Works
- | By (Author): Gerard J. Tellis
- | Series: Marketing for a New Century
- | Publisher: SAGE Publications Inc
- | Publication Date: Jan 21, 2004
- | Country of Publication: United States
- | Number of Pages: 216 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0007233485
- | ISBN-13: 9780761922537
- By (Author):
- Gerard J. Tellis
- Publisher:
- SAGE Publications Inc
- Publication Date:
- Jan 21, 2004
- Series:
- Marketing for a New Century
- Country of Publication:
- United States
- Number of pages:
- 216 pages
- Binding:
- Paperback|Softback
- Language:
- Not available
- ISBN-13:
- 9780761922537