Dictionary Of Marketing Communications

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

• | By (Author): Norman A.P. Govoni
• | Series:
• | Publisher: SAGE Publications Inc
• | Publication Date: Oct 07, 2003
• | Country of Publication: United States
• | Number of Pages: 256 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780761927716