The Art Firm: Aesthetic Management And Metaphysical Marketing

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

• | By (Author): Pierre Guillet De Monthoux
• | Publisher: Stanford University Press
• | Publication Date: Jan 13, 2004
• | Country of Publication: United States
• | Number of Pages: 408 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0804748136
• | ISBN-13: 9780804748131